Why your Inbound Marketing should include Google Local
Not so long ago, in a galaxy very very near, the web was born and it was immediately thought about as a global expansion of commerce. Businesses clamored to get a website up with the thought that their business could go from the local shop to a global behemoth. The “Gold Rush” was on. Websites […]
Meta Descriptions – How to use them
Sometimes, meta descriptions can seem like the forgotten piece of search engine optimization. Because it serves a slightly more ambiguous role when it comes to improving a website’s visibility, meta information can easily be overlooked or misused when a business is looking for ways to raise its profile. That, in turn, can lead to a […]
White Hat vs Black Hat SEO
Search engine optimization has been at the heart of professional website design for years, for an obvious reason: boosting a website’s visibility to search engines is one of the most effective ways to make sure it gets seen by potential customers. But the world of SEO is changing fast, and not all techniques are created […]