Best Web Designs For SEO | MLT Innovations Inc.

One of the most dramatic changes in online business has been the way marketing has turned on its head. Now, instead of sinking resources into direct mail or phone campaigns that go ignored by nearly all their recipients, a company can turn its website into its most powerful marketing tool.

Search engine optimization has become steadily more sophisticated over the last decade, as both businesses and search companies find more ways to help people find exactly the information they want. That means that SEO web design services can be one of the most powerful tools a company can use: A well designed website can attract potential new leads to the business, just by being there.

The goal of optimizing a website is to make it one of the first results for potential customers when they start their search. Our free ebook on website redesign gives a detailed look at how to meet the requirements search engines use to make their rankings, but here is a brief overview of the the best design techniques.

Naturally, search engines are keyword based: Someone types a word or phrase into the search box, and the engine combs through the internet for sites where those words appear. The first challenge of SEO web design services is identifying the words that fit best with a particular business and incorporating them into the site. The more unique the keywords are, the more likely a search engine won’t find a whole forest of sites using the same ones. It’s also useful to develop multi-word phrases, for the same reason.

Including those keywords in the website means meeting another set of requirements. Search engines typically don’t discuss the exact criteria they use, but most reward sites that group keywords together. Within reason: A page shouldn’t be too obvious, or it runs the risk of turning off visitors and driving them away. This doesn’t just defeat the purpose of optimizing a website, but search engines have ways of penalizing sites that don’t retain their visitors.

Making strong content, then, is critical part of SEO web design services, as well as good business sense. A website should be informative, and packed with resources that potential customers will appreciate and find valuable. Search engines also reward fresh content and websites that update frequently, which means that a company blog or news feed can be a website’s most important tool.

Also critical to a strong website design is the landing page. The visitors who arrive at a company website through search are looking for something — a product, service, or information they might use to make a purchase later. Landing pages offer those visitors a link to some resource they might find useful, such as a webinar, white paper or newsletter. In exchange for accessing the resource, the website will prompt them to supply contact information and a few details on their interests.

Up to this point, the marketing team has done no direct outreach beyond maintaining the website. But, simply by providing relevant and useful information, the site can give the sales team the details to make its visitors into new leads.

The Internet has been changing the way businesses operate for decades, and the pace of change doesn’t seem to be slowing down. That can cause headaches for companies that are trying to keep up with the changing marketplace, but it also creates opportunities that make possible a business that could not have worked even a few years ago. SEO web design services provide the foundation for an efficient, powerful marketing approach that can help make that business a success.