Introducing Inbound Marketing

Well…you have this great website, its looks great online but now what?  What do you do with it?  How do you actually make it “work” for you?

So what is Inbound Marketing?  Inbound Marketing is an avenue of attracting and engaging prospective customers online.  Inbound Marketing will transform your company into a hub of information and valuable content.

Outbound Marketing looks like this: Spend money on Print Ads, Television Ads, use cold calling, trade shows and Email blasts to draw people to your company. This old way of marketing to your customers can be costly and have a relatively low return on your invesment.  It can be tough to get your message heard among other businesses also screaming “Buy me!”

Instead of using traditional outbound marketing tactics, think of inbound marketing like a magnet pulling people to your company.

Sound interesting to you?

Inbound Marketing Looks like this:  Blogs, Ebooks, White Papers, Viral YouTube Videos, Search Engine Optimization, Social Media Outlets, Webinars and RSS Feeds. 

Get Found + Convert + Analyze = Inbound Marketing 

Get Found Online & Engage Prospects: Getting Found brings creative content that interests prospective customers or answers a question that your client may have. 

Convert Prospects & Leads: Converting Prospects is how to entice visitors to your site into leads by filling out a form.  You can then nurture your leads into $$ (cash money) customers!

Analyze your efforts & Improve your decisions: With Inbound Marketing its possible to track your success and see your ROI of various marketing efforts.  This allows you to make improvements and invest your time and money where you see the greatest results!